Now, for the first time anywhere, author Jeff Cowan will show you exactly how to get a lifetime of learning from watching The Indy 500. In this book, you will find strategies he has learned from some of the most successful businessmen and women regarding sales, motivation, leadership, management, and life in general. Lessons any and all can and will benefit from. Be prepared to laugh, cry, and most importantly, learn. The Indy 500 is more than just a great race that happens once a year. It is also the best one-day college anyone can attend.
Every May, thousands descend upon the Indianapolis Motor Speedway to watch and be part of the “Greatest Spectacle in Racing”, The Indy 500. Millions more watch on television from around the world. All know that Indy is the biggest single-day sporting event in the world, but what many do not know is that it is also a college and an institution of higher learning. For just one day a year, by attending this event, you can get a lifetime of knowledge that will take the average student years to acquire. Year after year, some of the wealthiest people from around the world bring their multi-million-dollar race teams and drivers to the track and battle it out. Sponsored by some of the world’s richest companies, these titans of business and sports duke it out for their share of the richest purse in all of the racing ($13.2 million in 2017 – Winners share, at least $2.5 million). If you pay attention as the biggest of big in business do their battle, you can and will learn life and business lessons that can and will change your life forever.
Since its initial publication in 2018, this book has become the best-selling business book ever written about the Indy 500 and has become the third best-selling book of all time regarding this great American event. It is also available as a video training program on Jeff’s virtual training platform. It delivers great value to any one from any walk of life, background or age. The video program comes with a complete testing mechanism and is an excellent training tool for all of your employees form any and all departments.