Prior to 2008, I had only made two major changes to the content in my materials. Since 2008, I have made nine major changes to my content. The reason is that today’s customer is evolving quickly. There is a new customer mind-set. They are well-informed, willing to buy, and agreeable to making all the repairs necessary, because the fact is, they are going to keep their vehicles for a very long time.Things to understand about the new customer:
This is great news for us because we are in the service industry! The more miles they put on their vehicle, the more maintenance they will need, and the more money we are going to make!