Service Advisor Training
November 17, 2015Related Posts
A great question that actually has a fairly easy answer and solution for your service department. Below I will outline the steps to make this happen, but before I do, here are three simple rules you will have to be diligent with.
To keep your sales staff (remember everyone in your department is now a sales person) excited and interested, you should constantly seek out new ideas and products for them to work with knowing some will be “home runs” and others will not. Some products and ideas will be popular with your customers and then fade, some will never be popular with your customers and some will always be popular. But you will never know which are which unless you try something new. True sales people like things that are new. They like to be challenged!In closing, let me emphasize that YOU TAKE CONTROL AND STOP WAITING. No one is going to accomplish this for you. There is no single magic bullet, program or process that will get it done. This project will be the easiest hard thing you have ever done or the hardest easy project you have ever done. As you pursue it you will begin to see the affects and results instantly. It is not a question of whether what I have outlined here will work or not; it will. The question is, do you want your department run by clerks getting the results you have now, or do you want it run by professional sales people that deliver the results you want while delivering a world-class sales experience for your customers?
About the author: Jeff Cowan, in his 29th year of training, is recognized as the creator of the modern-day, walk-around and selling processes for service departments. You can see him on a weekly broadcast of CBT News and read many of his published articles on various automotive publications. Currently partnered with NADA, EasyCare, NCM, Marellen, and other vendors and manufacturers, Jeff is the nation’s authority when it comes to training service advisors and service support staff. Visit his website at AutomotiveServiceTraining.com get info on On-Site Training, Public and Private Workshops, NEW DVD Training Program, Webinars, and a FREE trial of Virtual Training! For more great tips and advice, follow Jeff on Twitter at@JCowansProTalk. He’s also on Facebook, and Google+. You can also watch Jeff Cowan's videos on YouTube!