Podcast Archive | Page 3 of 5 | Jeff Cowan's Pro Talk

Episode 29- The Myths of Writing Service Part 1

The most requested series is back! Jeff covers the top twenty myths of writing service, starting with the first five in this episode. Stay tuned to hear them, use them for meeting topics and tools, learn how to bust them, and find out the facts to support it. Copyright 2018 Wm Jeff Cowan Website: www.automotiveservicetraining.com

Episode 28- The “Know-It-All”

Have you ever dealt with a know-it-all? Do you work with one now? Tune in to hear Jeff’s thoughts regarding the message they convey, what business owners think of them, and some tips to actually help them! Whether you know someone or you think YOU know it all, this is a beneficial message to everyone.…

Read More →

Episode 27- Just 15 Minutes a Day…

This week, Jeff discusses how to make training part of your daily routine. All you need is 15 minutes a day! It does not require a full day class, a complete week away from the drive, or anything excessive! Rather, follow the FIVE R’s! Stay tuned to hear Jeff’s tips on how to incorporate 15…

Read More →

Episode 26- Fearing Your Customer

This week, Jeff discusses another mistake service advisors make: they fear their customer! Whether it is fear of telling them the truth, fear of asking for the sale, fear of a bad survey score, or fear of a heat case, it is a huge problem! Learn how to tackle the fear, embrace each customer, and…

Read More →

Episode 25- Key to Making an Extra 5-10% Income!

This week, Jeff discusses the key to making an extra 5-10% income: having a strong follow-up program! Don’t allow yourself or your process to become automated, don’t rely on one approach for everyone, and always remember that NOTHING exceeds personal contact between you and your customer. With just five steps, you’ll see higher retention, higher…

Read More →

Episode 24- Pay Attention to Detail

This week, Jeff discusses another common mistake that service advisors make: not paying attention to detail! This point falls in line with following the process, ensuring accuracy every time, and not skipping any steps. Whether you make a written list of details, keep a manual handy, or refresh your memory every day before you step…

Read More →

Episode 23- Don’t Coupon Yourself Out of Business!

This week, Jeff covers two more mistakes that service advisors make: They avoid the low mileage customers and they misuse coupons! First, low mileage customers are sometimes the best customers in the long run, simply due to your rapport, honesty, and integrity as their salesperson! Second, don’t make the mistake of couponing yourself out of…

Read More →

Episode 22- The Next Visit Technique

This week, Jeff visits yet another common mistake that service advisors make: not asking for future business! Future business requires the advisor to not only sell the service, but also sell themselves! The most effective way to do this is by using the proven techniques: The Next Visit and The Proactive Next Visit. Both word…

Read More →

Episode 21- YOU Owe It To Yourself!

This week, Jeff discusses arguably the biggest mistake advisors make- not giving it their all! Are you part of the 80% that goes to work, waves behind the desk, doesn’t walk around every car, or simply has your lazy days? This message is for you! Dealers, managers, principals, advisors, this message will hit home for…

Read More →

Episode 20- Follow the Process!

This week, Jeff continues with another common mistake that service advisors make- not following the processes! Whether they are implemented by your manager or your dealership, they are there for a reason! Don’t be lazy, follow the process, and maximize your potential on the service drive! Copyright 2018 Wm. Jeff Cowan Website: automotiveservicetraining.com Write Service…

Read More →

Back to Top