Podcast Archive | Jeff Cowan's Pro Talk

Episode 51- Exclusive CBT Interview w/Jeff Cowan

This week, Jeff reflects on an exclusive interview to discuss the importance of creating sales on the service drive. While it may be a bit shorter, the information is KEY to a successful drive and professional mentality! Website: automotiveservicetraining.com  

Episode 50- Why 60% of Sales Are Missed

This week, enjoy a snippet from a live workshop! The person who is in control (in any given situation) is the one who puts themself in the position to dictate the outcome. Listen to a clip from Jeff’s Live workshop “The 6-Step Road to Higher Sales, Customer Retention and Survey Scores” to discover why your…

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Episode 49- Tips for Your Slowest Month

This week, Jeff discusses how to tackle your notoriously slow month (usually December and fourth quarter). With strategies for overcoming objections and four tips to not give up, you are sure to make it your best quarter yet! Copyright 2018 Wm Jeff Cowan Website: automotiveservicetraining.com

Episode 48- Taboo Topics

This week, Jeff talks about how to handle the taboo topics while on the service drive. Sex, religion, and politics are three topics that often come up when building rapport, but you cannot take the bait! Stay tuned to hear how to redirect the conversation in a professional way. Copyright 2018 Wm Jeff Cowan Website:…

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Write Service Podcast: Episode 47- Inviting Them Back

This week, Jeff discusses how to properly invite the customer back. If you simply give good service, it’s not enough! You have to master the 6 areas of closing, and invite them back using the “Next Visit” word track. Stay tuned to hear the perfect role-play and scenario! Copyright 2018 Wm Jeff Cowan Website: automotiveservicetraining.com…

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Episode 46- Delivering the Vehicle

Do your survey scores struggle from the delivery of the vehicle? Either you’re rushed, they’re rushed, or you don’t know how to do it properly. To turn it around, practice Jeff’s process of scheduling the delivery! Stay tuned to hear how to do it, and all the benefits of doing so. Copyright 2018 Wm Jeff…

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Episode 45- The Holes in Your Process

This week, Jeff continues the discussion on having a true process on your service drive. Some of you have a process, and some are really missing the mark on what a proper one should look like. Stay tuned to hear the five biggest holes in your process, and how to turn it around! Copyright 2018…

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Episode 44- What’s Your Process?

This week, Jeff addresses the confusion about processes on the service drive. Which process or leader do you follow? Do you even have a process? Stay tuned to hear the importance of having a process, what results it will get you, and how to implement one properly. Copyright 2018 Wm Jeff Cowan Website: AutomotiveServiceTraining.com

Episoe 43- The 6 Areas of Closing

This week, Jeff reveals the six areas of closing. Most service advisors focus on closing the sale, or the last area of closing when asking for the money. However, five other areas can leave so much money on the table if not addressed! Stay tuned to hear all areas to maximize your sales on the…

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Write Service Podcast: Episode 42- What Makes Up a Closer?

This week, Jeff gives a sneak peek into some brand new content for his fall workshop tour starting next month! He covers 5 key areas that make up a closer, and covers what percentage of each area makes up that individual. Stay tuned and take notes to get you to the top of your closing…

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