Blog | Jeff Cowan's Pro Talk

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Why I Charge What I Charge

Over the past couple of years, I have debated whether or not I should write this article. I finally decided I should. On any given day, the Jeff Cowan’s Pro Talk Office manages a couple hundred incoming and or outgoing telephone sales calls. In addition, we field at least a few hundred more text and…

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An Example of Outstanding Service

We had scheduled to take mine in, but at the last minute, we decided to take both mine and my wife’s in for our annual inspection. Upon arrival, I was greeted quickly and warmly. They went over what I was in for, did their walk around, and said we should be looking at $350 to…

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HOW TO PREP FOR THE NADA

Going to NADA? How to Prep for the NADAFREE DOWNLOAD Seven points to simplify the NADA event and help you to determine what will work for your business and what will not. Everyone claims they have the “silver bullet”- the one thing that is going to shoot your business to the moon .snp-pop-1779 .snp-newtheme5 {…

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Make 2019 Your Best Year Yet!

How to have your best year ever! Being the most profitable service advisor possible is about knowledge and training is the best way to get more knowledge. This podcast discusses several key objectives to make 2019 your best service year ever through evaluating performance metrics and strategic goal setting. By following these four key points,…

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Why 60% of Service Drive Sales are Missed

Basic Service Drive Selling Fundamentals 1.) Taking control – means putting yourself in control of the situation and guiding its outcomes. Taking control of selling means that you are prepared for the sales conversation by being prepared to guide the discussion. A sales discussion that is in control will be defined by certain factors that increase…

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Tips for Your Slowest Month

Stronger Holiday Sales with Four Strategies Accepting that sales will struggle is a mindset that can be overcome by applying a few strategies during the holiday season. Do not surrender and settle because it is a slower winter season. The holidays offer an opportunity to increase sales with promotional opportunities. Customers need automotive services regardless…

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The Holes in Your Process?

The Holes in Your Process? Need a clear process – It has never been more important to have a process that is clear and consistently implemented. Good service processes have a clear process that is easy to understand. First, a process that works must be consistent and clear. This means that the process needs to…

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What’s Your Process?

Automotive Service Processes It is important for service drives to have clear processes that are followed by service managers. The first question we have to ask ourselves is: “do we have a process for this?” If you don’t have a clear process to follow, then your operations will never be as effective and efficient as…

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Six Areas of Closing

This week’s podcast focuses on six pro tips for closing service like an industry leader. Most service advisors can benefit from better closing that extends beyond simply asking for the customer’s money. By missing six areas of closing, Close them on coming in – You can’t sell customers something unless they are inside the service…

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Closing the Customer – Inviting Them Back

Closing the customer – Sell Yourself First Providing good service isn’t enough: The number 1 sale that you have to make is the sale of yourself. Every vehicle sale begins with how the customer feels about you as a sales professional. It’s just not enough to sell vehicles, services, or parts; we invite them back…

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