The Service Advisors Sales Training Advantage

Automotive organizational leaders are constantly searching for the next competitive advantage. In an industry defined by intense competition, we all know that it’s the little things that add up to be what separates your dealership from the competition. At the heart of any dealership’s success and sustainability are vehicle sales as well as closing on a high number of maintenance and repair service opportunities. One of the best ways to increase overall revenues is to have greater repair and maintenance sales conversion with our automotive service advisor sales training. Given the low costs to achieve this outcome, service advisor sales training is also one of the best ways to increase your overall profit margin.

Maintenance and Repair Sales are Based on Need

Vehicles need maintenance and repairs; customers will inevitably bring their vehicle to you for that service. How many customers that show up at your service center are purchasing maintenance and/or repair services? If 70% of your potential fixed operations customers are not making purchases, you can benefit from the sales knowledge offered by Jeff Cowan’s Pro Talk.

If you are interested in growing repair and maintenance service sales, you’ve arrived at the perfect opportunity. Contact us today to schedule your Service Advisor Sales Training Opportunity that will take your service advisor sales to the next level.

“Our expert trainers have all been Pro Talk certified. They have achieved massive success with a minimum of 20 years of in-dealership experience, management experience, and fixed operations profitability.”

Jeff Cowan
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About Jeff Cowan’s Automotive Service Training

Jeff Cowan’s Pro Talk has been in business for more than 32 years, providing expert advice and training to automotive dealerships and service centers across North America. We have helped clients grow their service business into successful businesses using a variety of our programs and services. Even though we are based in Rancho Santa Margarita, California, we work with clients of all sizes no matter where they are located anywhere in the world. Whether you need to train your new automotive service writer, or anyone in your fixed operations, we can provide this training for you so you can maximize every customer interaction.

Why Choose Jeff Cowan’s Pro Talk?

If your service drive does not have at least a 70 percent closing ratio in getting the entire sale, you are leaving revenue on the table. Whether your service department has 10 employees or 500, Jeff Cowan’s Pro Talk will help it reach its full potential. We have strategic partnerships with NADA University, Easy Care, Alan Ram’s, NCM Associates, Auto Wares, Grant Cardone, and Dave Anderson’s Learn to Lead to help better serve our clients. We are also accredited by NBC, CBS, ABC and FOX News.

Jeff Cowan is an expert in helping service centers supercharge their sales and help them sustain their newly optimized results. A Pro Talk Expert trainer from Jeff Cowan’s Pro Talk can review your service department, engage with the staff, and provide your dealership with a detailed report as to what should be done to help reach your service sales goals. If you are ready to move your service department in the right direction, call us at 800-248-2931 or complete a contact form to schedule a consultation.

service advisor training onlineDealership On-Site Training

One of the most popular services Jeff Cowan’s Pro Talk offers its clients is on-site training. On-site training occurs when we visit your service department and provide one-on-one training for your entire service department, from start to finish. We will coach, critique, role-play, and even demonstrate proper service write-ups to ensure your staff can execute what is taught and deliver the maximum results in all areas.

The on-site training program is the best way for your service team to absorb, understand, and apply the methods taught by Jeff Cowan. Your service employees will be taught actionable skills they can put to use each day on the job, while also putting processes in place in your service department that are consistent throughout. In addition, your service advisors will be taught the most important skill of them all: how to sell professionally. Once your service employees obtain this skill and master it, your fixed operations will begin to see an increase in sales and an improvement of your bottom line.

Digital Training Available

Jeff Cowan’s Pro Talk also offers digital training for service centers as a supplement or alternative to on-site visits. We provide digital video training for your entire fixed operations no matter where you are located in the world. Each member of your team has exclusive access to our videos with no extra charges. Our platform also provides you with reports that show the progress of your employees as they move through the digital automotive service writer training process.

How Does Your Service Department Perform Now?

Right now, how does your service department perform? Do they have a 70% or higher closing ratio? Are customers routinely coming back for recommended service appointments? We know that vehicles need to be serviced regularly in order for them to run properly. With that said, there’s no guarantee that customers will bring their vehicles back to your service department for service, but your service employees need to know what it takes to have customers come back regularly to your business for service. Their rapport with customers is integral in building on that objective. If they have a strong rapport, they should have an easier time getting customers to return for service on a regular schedule.

Take a good look at your service employees and how this department of your business has been performing. If you’re not happy with the performance of your business as a whole, or even just one of the departments, it might be time to contact Jeff Cowan’s Pro Talk about the services we offer service centers of all sizes around the world, particularly our automotive service writer training. 

North America’s #1 Service Advisor Sales Training

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Training is not something you DID, It is something you DO.

Operate all over North America

Over 3500 drives in the last 15 years alone

Access to full time customer support

In business for over 31 Years

7 registered trademarks and over 35 copyrights

Accredited by NBC, CBS, ABC and FOX News

Schedule a Consultation with Jeff Cowan’s Pro Talk Today

Ready to improve the sales numbers of your business? Struggling to motivate your employees? Jeff Cowan’s Pro Talk is ready to supercharge your closing ratios and optimize your automotive service writer sales process.

 Schedule a consultation with an automotive service writer trainer from our team today by calling 800-248-2931. You can also complete a contact form on our website to schedule a consultation. 

Pro Talk Partners

Jeff Cowan’s ProTalk would like to introduce Marellen Consulting as its Australia partner for a suite of sales training products for Service Managers and Advisors. Marellen is a privately owned training and coaching consultancy and is located in the city of Ipswich, in the South East region of Queensland Australia.

Corporate Sponsorship

Upcoming Events

Fall 2019 Locations-

Vermont Auto Dealers Association Barre, VT: September 26th

Driving Sales Executive Summit Las Vegas, NV: October 7th

Chicago, IL: October 8 & 9

Cincinnati, OH: November 13 & 14

Winter 2020 Locations-

OCADA Newport Beach, CA: February 5th

Auto Wares Group: February 14th & 15th

Spring 2020 Locations-

OCADA Newport Beach, CA: March 10th

Need Training or Help for Your Service Advisors?

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