Automotive Service Advisor Training l Jeff Cowan's Pro Talk, Inc.



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20marAll Day“The 6-Step Road to Service Department Success” NashvilleNashville, TN


10aprAll Day“The 6-Step Road to Service Department Success” DenverDenver, CO


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Explore our video section and learn how you can improve your fixed operations, increase sales, improve survey scores, and see better retention.



  • 9 DVDs outlining the “Six-Step Road to Service Department Success”
  • 4 Workbooks with comprehensive training tools and activities
  • 4 Pocket Guides for easy access to word tracks and selling techniques


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Service Advisor Sales Training

onsite training in a hands-on environment for all skill levels

Jeff Cowan’s Pro Talk Welcomes You

Welcome to Jeff Cowan’s Pro Talk website, the Nation’s #1 Service Advisor Sales Training opportunity. The mission at Jeff Cowan’s Pro Talk is to share best practice automotive sales expertise to help our clients increase maintenance and repair sales conversion, improve customer service scores, increase sales, and secure improved service center unit profitability. To accomplish these goals, Jeff Cowan’s Pro Talk offers an array of convenient training opportunities that align with your center’s unique needs. From on-site seminars to online podcast training, Jeff Cowan’s Pro Talk offers the perfect training opportunity for all dealerships wanting to support their service advisor’s sales performance.

The Service Advisors Sales Training Advantage

Automotive organizational leaders are constantly searching for the next competitive advantage. In an industry defined by intense competition, we all know that it’s the little things that add up to be what separates your dealership from the competition. At the heart of any dealership’s success and sustainability are vehicle sales as well as closing on a high number of maintenance and repair service opportunities. One of the best ways to increase overall revenues is to have greater repair and maintenance sales conversion. Given the low costs to achieve this outcome, service advisor sales training is also one of the best ways to increase your overall profit margin.

Maintenance and Repair Sales are Based on Need

Vehicles need maintenance and repairs; customers will inevitably bring their vehicle to you for that service. How many customers that show up at your service center are purchasing maintenance and/or repair services? If 70% of your potential maintenance and repair customers are not making purchases, you can benefit from the sales knowledge offered by Jeff Cowan’s Pro Talk.

If you are interested in growing repair and maintenance service sales, you’ve arrived at the perfect opportunity. Contact us today to schedule your Service Advisor Sales Training Opportunity that will take your service advisor sales to the next level.



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Toll Free: (800) 248-2931

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Download Public Workshop Form

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Public Workshop Sign-Up is Easy! Print out our Public Workshop Registration Form and fax it back to us!


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Ask about our public and private workshops, online virtual training, and on-site training programs.


Pro Talk Partners



Client Client

Jeff Cowan’s ProTalk would like to introduce Marellen Consulting as its Australia partner for a suite of sales training products for Service Mangers and Advisors. Marellen is a privately owned training and coaching consultancy and is located in city of Ipswich, in the South East region of Queensland Australia.

For information on Corporate Sponsorship, please click here.


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toll free (800) 248-2931

Fax: (928) 771-2789

22342 Avenida Empresa Suite 270, Rancho Santa Margarita, CA 92688

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