North America’s #1 Service Advisor Sales Training

Service Advisor Sales Training


Jeff Cowan’s Pro Talk Welcomes You

Welcome to Jeff Cowan’s Pro Talk website, the Nation’s #1 Service Advisor Sales Training opportunity. The mission at Jeff Cowan’s Pro Talk is to share best practice automotive sales expertise to help our clients increase maintenance and repair sales conversion, improve customer service scores, increase sales, and secure improved service center unit profitability. To accomplish these goals, Jeff Cowan’s Pro Talk offers an array of convenient training opportunities that align with your center’s unique needs. From on-site seminars to online podcast training, Jeff Cowan’s Pro Talk offers the perfect training opportunity for all dealerships wanting to support their service advisor’s sales performance.

The Service Advisors Sales Training Advantage

Automotive organizational leaders are constantly searching for the next competitive advantage. In an industry defined by intense competition, we all know that it’s the little things that add up to be what separates your dealership from the competition. At the heart of any dealership’s success and sustainability are vehicle sales as well as closing on a high number of maintenance and repair service opportunities. One of the best ways to increase overall revenues is to have greater repair and maintenance sales conversion. Given the low costs to achieve this outcome, service advisor sales training is also one of the best ways to increase your overall profit margin.

Maintenance and Repair Sales are Based on Need

Vehicles need maintenance and repairs; customers will inevitably bring their vehicle to you for that service. How many customers that show up at your service center are purchasing maintenance and/or repair services? If 70% of your potential maintenance and repair customers are not making purchases, you can benefit from the sales knowledge offered by Jeff Cowan’s Pro Talk.

If you are interested in growing repair and maintenance service sales, you’ve arrived at the perfect opportunity. Contact us today to schedule your Service Advisor Sales Training Opportunity that will take your service advisor sales to the next level.

Your Automotive Service Department Needs a Tune-Up

Operating an automotive organization, no matter the size, is a challenge. Aside from finding the right employees, you need to maximize every opportunity with every customer. Whether these customers visit your business for service, parts, or sales, you need to make sure they come back time and time again. Turning a one-time customer into a repeat customer is just as challenging as increasing sales but it can be done. The automotive service advisor training from Jeff Cowan’s Pro Talk can guide your business through these difficulties, efficiently and expediently. Success is rarely an overnight affair, but our proprietary training and processes can and will work for your automotive organization to ensure long-term, sustainable returns.

Generating the Highest Closing Ratios

High closing ratios are one of the most important aspects of a successful business. You can have the best employees of any service center in your area and a top-notch service department, but if you don’t close your customers for all the needed services and repairs at least 70% of the time, you are selling yourself short. An excellent way to break past this plateau is to consult with Jeff Cowan’s Pro Talk and our expert automotive service advisor trainers. 

The services provided by our advisement team include the following:

  • Instant Advisor Training
  • Express Services Training
  • BDC Training
  • Onsite Training
  • Selling Service Advisor Pocket Guide
  • The Six-Step Road to Service Department Success Workshop
  • Write Service and Write your own paycheck book
  • Write Service and write your own paycheck video training
  • Online virtual training

We are partners with the NADA University, Easy Care, Alan Ram’s, NCM Associates, Grant Cardone, Dave Anderson’s Learn to Lead and Auto Wares and we operate all around the world. Jeff Cowan’s Pro Talk has been providing automotive consultancy service to dealerships for more than 32 years. We are accredited by NBC, CBS, ABC and FOX News. Your team will have access to full-time customer support when you work with Jeff Cowan’s Pro Talk. 

Whether you are a fledgling service business or one that’s been in business for generations, it’s never too late to seek help from an experienced consultant when trying to improve your sales. Stop waiting for customers to simply walk through your door and write out a check for a new car, a used car, or for service. Let Jeff Cowan’s Pro Talk help your business maximize every opportunity with every customer. Call us at 800-248-2931 or complete our online contact form

How Do Service Centers Survive?

Aside from moving vehicles off the lot, automotive organizations have to emphasize the process of selling parts and services just as much as cars or trucks in order to outpace their competition. That’s why your service and parts department must be top-notch. From the employees you hire, to the turnaround time of service, and everything in between, a strong service and parts department can make all the difference when it comes to your bottom line.

“So what makes a strong service business?” you might ask. Quite simply: clear objectives, efficient processes, and trained personnel within said processes are what separate the top-of-the-pack organizations from those barely keeping their heads above water. At Jeff Cowan’s Pro Talk, we have more than three decades’ worth of experience implementing super-efficient processes and training protocols for automotive service advisors across a myriad of automotive organizations, and we can do the same for you. 

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What Sets Jeff Cowan’s Pro Talk Apart?

Aside from being in business for more than 32 years, which almost speaks for itself, Jeff Cowan’s Pro Talk has a deep understanding of how automotive service centers operate and what it takes for them to reach the next level of success. Between our strategic partnerships, accreditations, and ability to work with service centers around the world; Jeff Cowan’s Pro Talk has the tools and resources to push your business to maximize its potential.

The automotive service advisor trainer who visits your dealership will take time to get to know you, your staff, your customers, how you operate, and ultimately, develop a course of action for your business. Not every service center is the same, which means some will require more work than others and some might not need our full range of services. The sooner you call us at 800-248-2931, the sooner we can examine your business and put together a plan of action.

Our Services

The services offered by Jeff Cowan’s Pro Talk come in various forms, allowing service centers to pick and choose what they need from our automotive service training. You can attend a one-day workshop to learn how to build rapport in 60 seconds with a customer, learn about the four-point walk around, learn about the six areas of closing, and much more.

We also provide express services training, instant advisor training, and service writer training, among other areas.  Our team also offers two-day workshops, half-day meetings, 60 to 90-minute keynote speeches, and two to three-hour meetings to best meet the needs of your business. We offer our clients complete training of their entire fixed operations or just a portion of it. It all depends on the area of need your business has. The entire suite of our services is available for a service center of any size. It doesn’t matter how many people you employ. Our automotive services can help your business find the success you’ve been searching for.

Achieve Success with Automotive Service Advisor Training

Has your service center achieved at least a 70 percent closing ratio? Are you coming up short of the 70 percent statistic previously mentioned? If so, it’s time for your business to contact Jeff Cowan’s Pro Talk in Rancho Santa Margarita, California.

We work with service centers all around the world so they can realize their true potential. Give us a call today at 800-248-2931 to schedule an appointment with a member of our team. You can also complete a contact form on our website.

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